TechCrunch recently reviewed a new niche social network focused on the artist community. I agree with their view that niche networks will likely struggle, unless they manage to reach critical mass within their niche. Furthermore, I question the need for artist focused social networks, given that artists are often trying to connect with the public and potential audiences. Ideally there would be a set of artist-focused applications (galleries, event calendars, ecommerce, etc.) within a broader social network, like what MySpace has done for musicians. That said, I am curious if there is an emerging niche network leader, or if everyone is already on the larger platforms, so I decided to conduct a little research myself..
I'll keep this survey up until a trend emerges or I get really sick of it.
In the meantime, thanks for participating!
2 comments:
Niche social networks have a more difficult time reaching a broad audience, but with the right content, and good content, they are likely to succeed.
Annalise
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